Activities provides an overview of the different Activities, Media Releases and Pitches created in CisionOne.
We can use the filters at the top of the screen to show specific the metrics and statistics we’re interested in.
The filter options are:
Search
Charts
Activity Type
Status Assignees
Tags
Date Range
The Activity Timeline is a breakdown of the different activities logged by users on your account.
Media Release and Pitch Engagement are visible here with Open Rates and Click Through Rates over the selected timeframe. Media Release Engagement is the default data displayed. Click on Pitch Engagement to see that stats for Pitches.
Activities are displayed via a grid with an overview of the Type, Title, Assignee, Contacts, Status, Open/Click Rates, Date, Tags and Actions.
We can also view draft Media Releases/Pitches and any Future Activities.
The Actions options are Edit, Duplicate and Delete.
By clicking on the pie chart in the Actions column, we can see a breakdown of statistics for a specific Media Release or Pitch.
This analytics screen provides an overview of the statistics for a specific Media Release at the top of the screen.
The Contacts area is where we can see how each recipient engaged with the Media Release.
There is a search box to look for specific recipients as well as filtering by Status.
The metrics available to filter by are:
Delivered - the email was successfully delivered to the recipient email address
Not delivered - the email was not successfully delivered t the recipient
Opened - the email was opened by the recipient
Not Opened - the email was not opened by the recipient
Clicked - the recipient clicked on a link in the media release/pitch
Not Clicked - the recipient did not click on a link in the media release/pitch
Unsubscribed - the recipient has opted out from media releases/pitches from your account.
Next steps when using the applied filters
Once applied, the filtered results can be used to add contacts to a list or send a new Media Release or Pitch.
To begin creating a new list, click on Select.
Select the contact(s) you would like to add to a list and click Add To List
To send the contacts a Media Release or Pitch, click on the arrow next to Add To List and choose either Create Media Release or Create Pitch.
At the bottom right of the screen we have the option to do Download our Activities date into a CSV.
The arrow button enables us to View Media Release and remove Contacts from Lists.
When removing Contacts from Lists, we can toggle on/off for Contacts where the Media Release was Undeliverable as well include Contacts who have Unsubscribed.
A video on Activities is available below.