Users can start a Pitch anywhere they can start a Media Release within Outreach.

Select the Create Pitch option.

Once one or more journalists are selected, choose the drop down arrow next to add to list in the top right corner and choose Create Pitch

Add Recipients to the Pitch. Once all recipients are added select Next in the bottom right to proceed.

*Custom Recipients may be added by filling in their information and selecting add. Note that their information will not appear on the personalization step.

*If a list is selected before navigating to this page - there will be recipients already filled in

Fill in the AI Prompt with at least 14 words to ensure an accurate and relevant pitch is generated- AI will fill in the subject line of the email unless a Subject has already been entered manually

Templates will override the AI input/response option.

Edit the pitch by using the AI menu to:

Try Again - regenerates using last prompt sent through AI

Change Tone - contains built in tones to better match brand voice

Use the pitch - to finish your work with AI and do any follow-up manual editing

Discard - deletes AI pitch

For each new version of the pitch you create you will be able to use the arrows in the bottom right to toggle through the different versions.

Once satisfied select Next in the bottom right corner to move on and personalize the pitch.

Personalize Pitch

Click journalist info cards to tab through recipients

Edit each pitch as you see fit, they are stored separately and a “Personalized” tag will be added to each that has been updated and personalized

Ask AI option is available to personalize individual pitches

Send the Pitch

Confirm Title for Reporting purposes

Choose who you would like to Send As

Select Visibility

Select Timing

Send Now

Schedule Later

Select Notification Options

Tag as needed

Users can send test pitches - note that these will not be personalized.

How does the AI work?

We use ChatGPT with a series of custom prompts. The results are presented to users in a custom view that condenses the normal conversation with ChatGPT into a forward-back UX to better represent the idea of iterating over pitch drafts.

Who can I pitch to?

Anybody in the database - both Journalists and Outlets. You can add custom recipients, but they will have no information available at the Personalize Pitch step.

How do the emails get sent?

The same as Media Releases, through Cision’s servers so we can track email stats and properly route replies to the user’s chosen inbox.

Where do I find stats for Pitches?

In Activities. The reporting format is identical to Media Releases for ease of use.