In CisionOne, Social Streams are real-time feeds that allow you to track social media mentions for your brand, competitors, products, or industry topics. You can find them by clicking on the CisionOne Social icon and navigating to the Listen section, where all your active streams are displayed. CisionOne Social Listen allows deep social listening across Facebook, X | Twitter, YouTube, Reddit, TikTok, Bluesky and millions of blogs and forums.

You can create a Social Stream in any of the following ways:

This will prompt you to create either a Keyword search or Boolean Search.

Select the ‘Keyword/s’ radio button.

Enter your desired keywords. You can also monitor social pages by including a social handle (Ex. @cision). Clicking all keywords means that every keyword listed MUST appear in the social item to display as a result.

NOTE: Select how your keywords must appear in the content.

Select the Social Platforms you would like to monitor. Select ‘Preview’ to ensure the coverage is relevant and ‘Create a Social Stream from this Search’ to create the social stream.

Add a Name to your Social Stream.

Assign a specific color by HEX or RBG for your social stream if desired.

Select a time frame for this Social Stream to auto-expire if you don't want to keep it permanently.

Select the Group you want your Social Stream to appear within.

Select a mention stream if you’d like to compare it to this social stream under the Analyze tab.

We can conduct an Advanced Search by turning on the ‘Advanced Search Options’.

From here, we can build a Social Stream with Keyword/s or a Boolean Query.

Build using Keyword/s has the following options.

‘Must Include All Of These Terms’

‘AND ANY Of These Terms’

‘NOT These Terms’

The lightning icon that appears in each field lets us apply filters to our Boolean search. For example, case sensitivity or coverage by a specific author.

Instead of typing keywords manually, you can insert a saved keyword snippet from the lightning icon menu. Select Keyword Snippets to choose a saved snippet. Keyword snippets help you reuse commonly used searches across multiple social streams. For more information, see Applying keyword snippets to social streams.

There is a Boolean Query Preview to see your Keyword(s) search as a Boolean Search which can be copied/pasted.

Any search query can be turned into a keyword snippet and reused across multiple social streams. Select Turn into Keyword Snippet when creating or editing a stream to save the current search query as a reusable snippet. For more information, see Creating keyword snippets for social streams.

Once your keywords have been entered, use the ‘Across These Social Platforms’ area to select the sources you are interested in monitoring.

Next, click Preview.

When previewing content, a volume timeline graph will display showing the last 30 days of coverage.

The Volume over the last 30 results will appear below the graph, giving you insight into the relevancy of your keywords.

Next, click Create a Social Stream from this search.

From here, we can:

Name our Social Stream

Assign it a Stream Colour

Set an expiry date

Add a Group Label

Link a Mention Stream for comparative analysis.

Select the ‘Boolean Query’ radio button.

Enter your desired keywords in the Boolean field.

Preview your results to ensure relevant coverage is being captured.

You can use the following operators to build your search:

Instead of entering query manually, you can insert a saved keyword snippet by selecting Keyword Snippet. Keyword snippets help you reuse commonly used searches across multiple Social Streams. For more information, see Applying keyword snippets to social streams.

Any search query can be turned into a keyword Snippet and reused across multiple Social Streams. Select Turn into Keyword Snippet when creating or editing a stream to save the current search query as a reusable snippet. For more information, see Creating keyword snippets for social streams.
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You can share individual Social Streams or Groups of Social Streams with any of your teammates with a CisionOne account.

Click on the ‘Cogwheel’ on the top-right of your social stream to open its settings page.

Click over to the ‘Share’ Tab to share a social stream with other members of your team. You can filter by specific users or teams.

When sharing a Social Stream, you can choose to allow either Edit or View access. By selecting Edit, you can give your teammates the ability to edit the keywords and Social Platforms within your Social Stream. Selecting View shares the Social Stream with your teammates without these privileges. This will allow them to view the Social Stream, but not make any changes.

If you’d like to share an entire Social Stream Group, click on the ‘cogwheel’ icon next to the Group Name.

Click over to the ‘Share’ Tab to share the full social stream group with other members of your team. You can filter by specific users or teams.

To tag a social item, click on the ellipses on the top-right of the mention.

Select Tag media Item.

You will then be prompted to create a new Tag or choose from an existing Tag.

Once you have tagged an item, or created a new tag, you will see it appear under the Tagged Media section at the bottom of the sidebar. The tagged folder name will also appear on the social item card for your reference.

You can create notifications for a Social Stream to receive alerts about new mentions or unusual increases in coverage activity. Notifications can be configured directly from a Social Stream or from the Notifications page accessed via account menu.

Notification emails include information about the stream, notification type, and the activity that triggered the alert. Depending on the notification type, emails can also include charts, AI-generated summaries, and links to open the related Social Stream.

You can create a New Mention notification to receive an alert whenever new content matches your Social Stream criteria. Configure the notification, choose the social platforms to monitor, and select your preferred delivery method. For step-by-step instructions, see Creating New Mention notifications for streams in Social.

You can create a Spike notification to identify unusual increases in activity within a Social Stream. Spike notifications can monitor increases in mention volume, positive sentiment, negative sentiment, or social shares. You can define the spike threshold and apply filters to focus on specific content. For detailed configuration steps, see Creating Spike notifications for streams in Social.

Notifications can be delivered through the methods available to your organization, including email, mobile notifications, Slack, and Microsoft Teams. Available options depend on your organization's configuration and enabled integrations.

After creating a notification, you can edit settings, update recipients, pause or resume notifications, or delete notifications from the Notifications page. For more information, see Managing Notifications for streams in Social.

Read the following help article to learn more about CisionOne Social - Analyse.

Click here to watch the Social On Demand Video

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