How do I Build a Social Stream?

Under your Monitoring Launchpad, click on Add A Social Stream listed under the Quick Access options on the top-right of your page to create a new social stream.

Alternatively, you can create a social stream directly in the Social tab with the following options:

Clicking on the + sign next to Listen

Clicking on Add Social Stream on the top-right of your page.

Clicking on Create New Social Stream in the middle of your page.

This will prompt you to create either a Keyword search or Boolean Search.

Select the ‘Keyword/s’ radio button.

Enter your desired keywords. You can also monitor social pages by including a social handle (Ex. @cision). Clicking all keywords means that every keyword listed MUST appear in the social item to display as a result.

NOTE: Select how your keywords must appear in the content.

Select the Social Platforms you would like to monitor. Select ‘Preview’ to ensure the coverage is relevant and ‘Create a Social Stream from this Search’ to create the social stream.

Add a Name to your Social Stream.

Assign a specific color by HEX or RBG for your social stream if desired.

Select a time frame for this Social Stream to auto-expire if you don't want to keep it permanently.

Select the Group you want your Social Stream to appear within.

Select a mention stream if you’d like to compare it to this social stream under the Analyze tab.

We can conduct an Advanced Search by turning on the ‘Advanced Search Options’.

From here, we can build a Social Stream with Keyword/s or a Boolean Query.

Build using Keyword/s has the following options.

‘Must Include All Of These Terms’

‘AND ANY Of These Terms’

‘NOT These Terms’

The lightning icon that appears in each field lets us apply filters to our Boolean search. For example, case sensitivity or coverage by a specific author.

There is a Boolean Query Preview to see your Keyword(s) search as a Boolean Search which can be copied/pasted.

Once your keywords have been entered, use the ‘Across These Social Platforms’ area to select the sources you are interested in monitoring.

Next, click Preview.

When previewing content, a volume timeline graph will display showing the last 30 days of coverage.

The Volume over the last 30 results will appear below the graph, giving you insight into the relevancy of your keywords.

Next, click Create a Social Stream from this search.

From here, we can:

Name our Social Stream

Assign it a Stream Colour

Set an expiry date

Add a Group Label

Link a Mention Stream for comparative analysis.

Select the ‘Boolean Query’ radio button.

Enter your desired keywords in the Boolean field.

Preview your results to ensure relevant coverage is being captured.

An in-depth Boolean guide, is available here.

You can use the following operators to build your search:

You can share individual Social Streams or Groups of Social Streams with any of your teammates with a CisionOne account.

Click on the ‘Cogwheel’ on the top-right of your social stream to open its settings page.

Click over to the ‘Share’ Tab to share a social stream with other members of your team. You can filter by specific users or teams.

When sharing a Social Stream, you can choose to allow either Edit or View access. By selecting Edit, you can give your teammates the ability to edit the keywords and Social Platforms within your Social Stream. Selecting View shares the Social Stream with your teammates without these privileges. This will allow them to view the Social Stream, but not make any changes.

If you’d like to share an entire Social Stream Group, click on the ‘cogwheel’ icon next to the Group Name.

Click over to the ‘Share’ Tab to share the full social stream group with other members of your team. You can filter by specific users or teams.

To tag a social item, click on the ellipses on the top-right of the mention.

Select Tag media Item.

You will then be prompted to create a new Tag or choose from an existing Tag.

Once you have tagged an item, or created a new tag, you will see it appear under the Tagged Media section at the bottom of the sidebar. The tagged folder name will also appear on the social item card for your reference.

To create alerts for your social streams:

Click on the cogwheel icon on the top-right corner of your social stream. This will open its settings page.

Select the ‘Notifications’ tab.

Select + Add notification.

If you’d like to create a standard notification (which will trigger an alert for every new mention):

Select the ‘Standard Notification’ radio button.

Select the social channels you want to include in the notification.

Select the Delivery method desired for the notification.

Click ‘Add Notification’ on the bottom to save your notification.

The Slack delivery method requires additional integration in your settings. Click here to learn more about setting up your slack integration.

If you’d like to create a spike notification (which will trigger an alert when there is an increase in typical hourly mentions):

Select the Spike in Volume Notification radio button.

Select the Spike Size for your alert.

Select the social channels you want to include in the notification.

Select the Delivery method desired for the notification.

Click Add Notification on the bottom left to save your notification.

Sizes are calculated using Standard Deviation. Standard Deviation is taking the average volume of mentions in the stream, and capturing ‘zones’, or Standard Deviations away from this average value. If your current moving average and spike level have been reached, an alert will be triggered. Small is using 2 standard deviations, medium is using 3, and large is using 4.

These alerts can at any time be revised, deleted, or paused.

Our algorithm uses data from the previous 30 days, in addition to user input sensitivity, and can be delivered via email, natively (iOS and Android), or Slack.

Read the following help article to learn more about CisionOne Social - Analyse.

Click here to watch the Social On Demand Video

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