Cision has made it a mission to empower PR and communications professionals with industry leading metrics and best practices. Within CisionOne, the SimilarWeb Potential Audience Reach data can be found on the monitoring mention cards and reports and exports.
Where can I find Potential Audience Reach in CisionOne?
Mention Stream cards
List view
CSV Exports
Mention Stream Reports
Scheduled Reports
Curated Email Reports
Instant Insights charts
Metric Editor
Where does CisionOne source Potential Audience Reach data and how is it calculated?
Online Article Mentions: Cision uses Similarweb’s unique visitors per month SimilarWeb’s Potential Audience Reach calculation is considered the industry-best way to size audience reach for online publication articles. It counts the number of unique individuals visiting a publication’s site in a 30 day period. So, if someone came to the site ten times, they would only be accounted for once.
Potential Audience Reach figures in CisionOne show an aggregate figure which includes Mobile and Desktop visitors.
An example of SimilarWeb Potential Audience Reach: Bloomberg’s readership is 17M because there are 17M unique individuals visiting at least once in a 30 day period.
Benefits of Cision using SimilarWeb’s Potential Audience Reach calculation include:
Complete View of traffic across all devices - SimilarWeb provides aggregate metrics for Desktop and Mobile Unique Monthly Visitors so now you will have a more accurate representation into who is viewing your content.
Industry Standard Methodology- SimilarWeb is the industry leader in measurement for digital content. They use a proprietary algorithm to determine reach.
Print Articles: Readership for Print Articles is determined by circulation data from the outlets themselves and circulation data at Cision.
Broadcast Mentions: Readership indicates local and/or national audience information. This is supplied via TVEyes.
What if the Potential Audience Reach is higher/lower than I expect?
If some sections of publications seem to have inflated numbers, this can likely be attributed to the fact that SimilarWeb only measures readership at the domain and subdomain level (www.publicationname.com or www.example.publicationname.com or www.publicationname.com/example), meaning it reports readership for the site in total.
What if I’d like to modify the Potential Audience reach figure?
If you’d like to modify Potential Audience Reach, you can experiment with our Metric Editor which allows Super Users to apply a multiplier to increase or decrease Potential Audience Reach or Advertising Value Equivalency (AVE) data in the platform. This feature allows you to be in control of any adjustments that may need to be made to match up with your organizational standards. You can find a quick explainer on how this works.