Cision is expanding source access in Cision Social Listening (CSL), the world’s largest database of online conversations, to help communications professionals holistically understand your brand reputation in the social space. Through the addition of non-owned business and creator tracking on Instagram, one of most popular social media platforms, Cision is making it easier for you to manage and report on your social media outcomes all in one place.

Cision’s expanded social content provider partnerships enhances the comprehensive collection of social data sources we offer to help you manage your brand reputation and easily track your social campaign performance.

The ‘Authentication tokens’ and ‘Data sources’ sections within CSL settings is combined into one new ‘Data Management’ section, which streamlines your access to all of the information about your synced social media accounts, non-owned social accounts, affiliated hashtags and topics you are tracking in one place.

This workflow includes fewer steps for you to start tracking social media data across two of the most popular social media platforms – Facebook and Instagram.

You can now track data from non-owned Instagram accounts to gain a much more comprehensive view of conversations happening across the social media landscape.

After setting up tracking for a non-owned Instagram page in the settings, you can view public creator and business account feeds that include posts and captions. (Comment monitoring is not included for non-owned Instagram account coverage at this time).

Through this new update, you can also access the Meta API to track engagement on non-owned Instagram profiles or pages in Cision Social Listening in both Quick Search and Saved Search Dashboards, Mention Panels, and Reports.

Additionally, you can upload non-owned Facebook and Instagram pages in bulk, giving you the ability to easily expand the social sources you are monitoring within the platform and offers an even more enhanced look at your social conversations.

The ‘Authentication tokens’ and ‘Data sources’ sections within CSL settings are combined into one new ‘Data Management’ section, which streamlines your access to all of the information about your synced social media accounts, non-owned social accounts, affiliated hashtags and topics you are tracking in one place.

This workflow includes fewer steps for you to start tracking social media data across Facebook, Instagram and LinkedIn.

Click on the Gear icon in the upper-right corner of Cision Social Listening.

You will now see your monitored data sources organized into the following tabs:

TikTok Channels - own @brand TikTok handles

Facebook pages - Public Non-owned and Owned pages

Instagram accounts - Public Non-owned* and Owned accounts

Instagram hashtags - Any publicly recognized hashtag

LinkedIn pages - Owned business pages

Facebook connections - View who has authenticated Facebook and Instagram pages

LinkedIn connections - View which LinkedIn pages have been added

Note: Reminders will appear in each tab to explain which sources you may track for each social media platform.

Click on the Add Data Sources button in the upper-right of the Data Management screen.

Select the data source you would like to begin tracking.

Note: These are Facebook pages and Instagram accounts owned by you or an admin who can authenticate on your behalf.

Select the Owned Facebook Pages and Instagram Accounts option and click the Next button.

Click on the Connect with Facebook button if you are the administrator of the account.

OR

Copy the link and send it to the administrator of the account.

Log in to Facebook to use your Facebook account to track your Owned Facebook pages and your linked Business Instagram accounts.

A window will pop up requesting access to your account. To adjust which areas of your account you would like Social Listening to access, click on the Choose what you allow link.

If you do not wish to adjust access settings, click on the Continue button to complete the authentication process and add this account to Social Listening.

If you clicked on the Choose what you allow link, make your selections and click on the Continue button to finish authenticating this account and add it to Social Listening.

After clicking on the Continue button, you will see a pop up alerting you that the authentication was successful.

Note: Your Name, Tracking start date, Status and Email will appear in the Facebook connections tab.

NOTE: For channels requiring someone else to authenticate for you, your user authorization for content will expire after 60 days, requiring you to reach out to the owner of that channel to re- authenticate for you. (They will receive an email to the email associated with their Facebook account that it needs to be re-authenticated and the token will switch from "Active" to "Inactive" in Cision Social Listening until they re-authenticate).

For owned channels, re-authentication will be required should you change your password.

Available Non-Owned Public Facebook business pages will be automatically integrated into Cision Social Listening Quick and Saved search results via the Meta API. If a Facebook page is not included in the Public Facebook database, a public Facebook page can still be manually set up for tracking in the Data Management panel.

Select the Other Facebook Pages option and click on the Next button.

Add the URL(s) for the public Facebook page(s) you want to monitor, then click on the Track button.

Note: You can upload a .CSV file of URL(s) to add multiple public facebook pages at a time. Click on the Question Mark icon for reference.

Select the Other Instagram Pages option and click on the Next button.

Add the Instagram accounts you want to monitor, then click on the Track button.

Note: You can upload a .CSV file of URL(s) to add multiple Instagram pages at a time. Click on the Question Mark icon for reference.

Select the Instagram Hashtags option and click on the Next button.

Note: The number of Hastags you have left to monitor in a 7 day span will be listed in the upper-right of the Instagram hashtags to track box.

Using Boolean operators:

Note: Replace “googlepixel” with the appropriate Instagram account name.

Using the Guided Search:

When adding LinkedIn pages to monitor, note that you must be the Admin for the LinkedIn Business account you are trying to track, with Super Admin privileges.

Select the Owned LinkedIn Page option and click on the Next button.

Enter in the profile name or URL for the business page you want to monitor, then click on the Next button.

If the LinkedIn account has not yet been authenticated:

Click on the Connect with LinkedIn button.

Sign in to the LinkedIn account for the organization you wish to track.

Click on the Allow button.

After authentication is complete, select one or more Page(s) that are linked to that account to collect the following:

Type in a profile name or URL of the page you would like to track, then click on the Next button.

Confirm the organization, page name and Select a Team within Cision Social Listening to assign the LinkedIn page to, then click on the Confirm and Start Tracking button.

NOTE: You are auto-assigned a team when you receive access to CSL, so you will most likely only have one team to select from during this step. Teams are also automatically associated with your saved searches.

After added, you will note that the LinkedIn page will be saved in the LinkedIn Connections tab.

In order to start tracking LinkedIn data, you will need to add the LinkedIn pages to your Saved Searches.

In order to load LinkedIn data, after selecting which LinkedIn pages to monitor, you then need to add those pages to your Saved Searches in Cision Social Listening.

NOTE: You are able to track LinkedIn data for your Saved Searches, but cannot add them to Quick Searches

In the Saved Searches tab, select the Saved Search you would like to add LinkedIn data to.

Click on the LinkedIn icon to add the owned LinkedIn pages you would like to monitor in that Saved Search

Check the box(es) for the LinkedIn pages you would like to add to the Saved Search, then click on the Save button.

Note: You will only see the pages that you previously added as targeted data sources.

To add or remove LinkedIn pages from a Saved Search:

Click on the Pencil Icon in the Saved Search to edit your search.

Check the box(es) for the LinkedIn page(s) you would like to add or Un- check the box(es) for the page(s) you would like to remove.

Click on the Save button.

If you would like to save the changes you've made to your original saved search, click on the Save button.

If you would like to keep the original search and save your changes as a new saved search, click on the Save as New Search button.

Using Cision Social Listening, you can now monitor posts/comments on your owned LinkedIn business pages. You are required to authenticate with your LinkedIn business page credentials, which then allows you to bring in owned posts and comments, and anonymized audience comments that can then be viewed in Dashboards alongside other data sources. You’ll be able to monitor all of your business pages in one place and benchmark your content’s performance on LinkedIn vs other channels, such as Instagram, Facebook and Twitter.

To get started with monitoring owned business LinkedIn pages, you need to create LinkedIn authentication tokens for your LinkedIn business pages and then add the owned LinkedIn page(s) you want to track as Targeted Data Sources, then add those pages to your Saved Searches. This allows Cision Social Listening to collect all the data you’re interested in and return the most relevant results for your search queries.

Note: To authenticate your LinkedIn account, you must have Super Admin privileges for the LinkedIn profile. Re-authentication will be required should you change your password.

To collect and view owned LinkedIn data, complete the following steps:

Specify which Owned LinkedIn pages you want Cision Social Listening to collect data from by adding them as targeted data sources. There is not a restriction on the number of owned pages you can add.

You will need to first authenticate the owned LinkedIn account that the pages are connected to, then add the pages as targeted data sources to track. You must have Super Admin privileges for your LinkedIn profile.

Click on the Social Listening tab.
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Select the gear icon in the upper right corner.
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Click on the Add Data Sources button.
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​Select Owned LinkedIn Page and click on the Next button.
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Enter in the profile name or URL for the business page you want to monitor, then click on the Next button.

To add LinkedIn Pages, you must first authenticate the owned LinkedIn business account that they are linked to. In order to do this, you must have Super Admin privileges for your LinkedIn profile.

If the LinkedIn account has not yet been authenticated:

Click on the Connect with LinkedIn button.

Sign in to the LinkedIn account for the organization you wish to track.

Click on the Allow button.

After authentication is complete, select one or more Page(s) that are linked to that account to collect the following:

Type in a profile name or URL of the page you would like to track, then click on the Next button.

Confirm the organization, page name and Select a Team within Cision Social Listening to assign the LinkedIn page to, then click onthe Confirm and Start Tracking button.

NOTE: You are auto-assigned a team when you receive access to CSL, so you will most likely only have one team to select from during this step. Teams are also automatically associated with your saved searches.

After added, you will note that the LinkedIn page will be saved in the LinkedIn Connections tab

In order to start tracking LinkedIn data, you will need to add the LinkedIn pages to your Saved Searches.

After selecting which LinkedIn pages to monitor, you then need to add those pages to your Saved Searches in Cision Social Listening. There are three options to view LinkedIn Data within a Saved Search, which are discussed below.

Note: This process will create a temporary special Saved Search that will allow you to view mentions for that LinkedIn data source once. However, you can review standalone LinkedIn data from the Data Management section at any time.

Click on the LinkedIn pages tab in the Data Management section.

Hover over the table row with the desired LinkedIn data source you would like to create a saved search for, and click on the Explore icon.

While this special Saved Search cannot be edited, the "Keyword" filter on the left of your dashboard can be used to narrow down specific terms.

Since this is is similar to a Saved Search, you will see data for the previous year, however, since it is a temporary special Saved Search, it will not be available in your Saved Searches section.

However, you can navigate to the Data Management section and click on the Explore icon at any time to view standalone LinkedIn data.

Note: This process will create a new Saved Search that will count towards your total number of allowed Saved Searches.

In the Data Management section, open the tab for either a Facebook or Instagram page.

Hover over the data source you want to compare your LinkedIn data to, and click on the Explore icon.

This will create a Quick Search for the selected channel, using the channel ID that is unique to that social page. Click on the Save Search button, in order to add LinkedIn data.

Once the search has been saved, LinkedIn data can be added by clicking on the LinkedIn icon to the left of the date range in the upper-right of the screen, then selecting the LinkedIn pages you would like to add. Then, click on the Save button.

You can add additional Saved Searches for other owned data sources by clicking on the +ADD SAVED SEARCH button.

Note: This will not create a new saved search. Instead, it will add LinkedIn data to an existing Saved Search that is already counted towards your total number of allowed saved searches.

In the Saved Searches tab, select the Saved Search you would like to add LinkedIn data to.

Click on the LinkedIn icon to add the owned LinkedIn pages you would like to monitor in that Saved Search.

Check the box(es) for the LinkedIn pages you would like to add to the Saved Search, then click on the Save button.

Note: You will only see the pages that you previously added as targeted data sources.

To add or remove LinkedIn pages from a Saved Search:

Click on the Pencil Icon in the Saved Search to edit your search.

Check the box(es) for the LinkedIn page(s) you would like to add or Un- check the box(es) for the page(s) you would like to remove.

Click on the Save button.

If you would like to save the changes you've made to your original saved search, click on the Save button.

If you would like to keep the original search and save your changes as a new saved search, click on the Save as New Search button.

Once LinkedIn pages have been added, they will be included as an additional search within the widgets on your dashboard, similar to the results of a multi-search.

Widgets will show LinkedIn data as an aggregate of the dataset for that saved search, except for the "Mention Volume Over Time" widget, which will show LinkedIn data as a separate search source.

LinkedIn mentions will appear in your Saved Search results and you can filter for LinkedIn mentions, just as you can for other social media platforms.