Track engagement, run quick searches and manage your team
The Outreach Launchpad is designed to give you and your team a high level. If you're a Database only customer, the Launchpad is the default landing page you'll open when you sign into CisionOne. If you're also a monitoring customer, you'll land on the Launchpad as soon as you click on the Outreach button in the main sidebar menu.
Launchpad functionality
Conduct quick searches across the entire Influencer + Outlet database
The quick search is designed to get you to the information you need to know as quickly as possible. The quick search is best used in situations where you already know the name of an Influencer or Outlet and you'd like to view their profile. Quick search can also be used to run Talking About searches for keywords, hashtags or phrases used by journalists in their X posts and news articles. This is an excellent way to find out what Media Contacts have recently said about your organisation, brands, events topics, competitors, competitors’ brands, and more.
Top results are prioritised based on:
-The proximity of the Influencer/Outlet to the users' Timezone
-The circulation/UVPM of the Influencer/Outlet
-The size of the Outlet (number of Influencers associated)
-The Media Type of the Outlet or the Influencer associated with that outlet
Fuzzy search is enabled, which means if you've slightly misspelled the name of the Outlet that you were looking for, it should still be displayed as an option. You can only search for a single Influencer or Outlet at once using the quick search.
If you'd like to run a complex search across different metrics, head to the Contacts page.
Shortcut to key actions
Depending your User Permissions, you'll be able to click on different shortcuts to other areas of the Outreach product.
Create an Activity
Create a Media Release
Access the Knowledge Base
Manage Users (super user only)
Manage Brand Profiles (super user only)
View recent activities
Recent activities displays the most recently created Activities of any status e.g. Open, Draft, Scheduled, Sent. Filter the table by Assignee or Status if you'd like to view Activities assigned to yourself, or only Open activities. If you'd like to view the activity in detail or edit the activity, simply click on the title.
View Media Release performance summary
Click on the Drafts button to view any unsent Media Releases, or click on the Scheduled button to review any Media Releases scheduled for future delivery.
Open rate: the percentage of people who opened your Media Release out of the people who were delivered your Media Release.
Click through rate: the percentage of people who clicked on a link in your Media Release out of the people who were delivered your email.
Media Releases: The total number of Media Releases sent by any user in the organisation over the reporting period.
Delivered: Total number of times your Media Release was sent to recipients (not unique recipients).
Opens: people who opened your Media Release.
Clicks: people who clicked on links in your Media Release (not unique links)
If you'd like to access more detailed analytics relating to delivered Media Releases, click on the Analytics icon in the Actions column next to any Media Release.
Bouncebacks: Total number of times your Media Release could not be delivered to a recipient's inbox (not unique recipients).
Recipients: Total recipients across all Media Releases sent over the reporting period (not unique recipients).
View your Top Lists + New Lists
New lists displays the most recently created public lists. This will not display private lists managed by you or other users in your organisation.
Top lists displays the most popular lists based on the number of times that list has been used in a Media Release. This will only display public lists or private lists that belong to you.