The Impact Score helps you understand how important a piece of coverage is in relation to your configured keywords.
How is the Impact Score calculated?
We combine several factors to give each mention a score before assigning it a label (Low, Medium, or High):
Sentiment – whether the mention is positive, neutral, or negative
Audience size – estimated reach of the coverage
Domain authority – credibility of the website or source
Entities in the body – mentions of your tracked keywords in the main text
Entities in the title – mentions of your tracked keywords in the headline/title (where applicable)
What the labels mean
The score is grouped into three bands:
Low Impact: 0–200
Medium Impact: 201–350
High Impact: 351+
This makes it easy to see, at a glance, how significant each piece of coverage might be for you.
Where you'll see Impact Scores:
Inside the coverage card
List view (next to each piece of coverage)
In the contents modal
