Overview Social Listen allows you to monitor TikTok content via both business and personal accounts - allowing a large variety of content in your social streams.
Key Benefits
Monitor content from your own TikTok accounts in relevant to the domain that you wish to monitor.
See content from your owned TikTok accounts.
Understand brand perception using engagement metrics and sentiment.
Type of TikTok Content We Support
Owned Content: Posts, comments, and replies from your connected account.
Engagement Metrics Available
Posts: Number of likes, comments, shares, views and saves along with sentiment are available for posts.
Comments/Replies: Number of likes and number of replies on comments along with sentiment themselves are available for comments and replies.
Metadata Displayed
For Posts (Owned):
Author, follower count, timestamp, caption, image/video assets associated with the post
For Comments/Replies in comments:
Author, timestamp, text in the comment/reply
Historic Content: Posts and comments from the past 90 days of the account being integrated with the platform will be available.
Author, timestamp, text in the comment/reply
TikTok Integrations
In order to fetch content, users will have to integrate their TikTok account.
Both personal accounts and business accounts can be integrated with the platform.
TikTok is now available on the Integrations page under Organization settings. TikTok integrations expire a year after they are integrated.
Follow the steps below to integrate your TikTok account:
Ensure that an TikTok account is integrated to our platform which is either managed by you or your organization. You must have administrative rights for the account.
Ensure the Listen Analyse checkbox for the integration is enabled. This checkbox determines whether the integration is to be included in Social Listen.
An icon is available next to each integration in the Manage Connections popup letting the users know whether their integration is a personal account or a business account.
Existing Social Features
All existing social features will work as expected for all TikTok content:
Actions: TikTok content can be pushed internally to a team, tagged and removed from the social stream if deemed irrelevant.
Reports: TikTok content will be included in both PDF and CSV versions of the Social Stream Reports.
Instant Insights: TikTok content will be available in all social charts in an Instant Insights dashboard.
Notifications: TikTok content will also appear in any notifications set up for the social stream.
FAQs
Q: Even if the post has images instead of a video, a video “play” button appears as a thumbnail. Why?
A: TikTok does not differentiate between videos and images in the API. Hence there is no way to know if the post contains images or videos and the reason why we show a “play” button even when the content contains images.
Q: Why are the metrics on the post are different in the platform than in the TikTok app?
A: There is a 24–48-hour latency on metrics that are available in the API. This is a limitation of the TikTok API.
Q: How often do we get content?
A: New posts are fetched once every 2 hours. New comments/replies should appear almost instantly after they were posted on the original post.
Q: Why is there a difference in the follower count as available in the platform vs the TikTok app?
A: Similar to the latency on the post metrics above, there is a 24–48-hour latency on follower counts as provided by the API. his is a limitation of the TikTok API.
Q: What happens if someone comments/replies to a comment with a video?
A: The video in the comment/reply gets posted as an item on your own TikTok feed. The comment/reply will hence be counted as a post and not an actual comment/reply. TikTok API hence also provides the comment/reply video asset as a separate post and not as an actual comment. You will not see the video as a comment/reply as we do not get the video as a comment/reply from the TikTok API.
Q: How often are post metrics refreshed?
A: Post metrics are refreshed once a day.
Q: Is TikTok available in Engage?
A: TikTok is currently only available in Listen and not in Engage.