The AI Focus Profile feature allows you to personalize how the CisionOne AI Assistant responds. By entering details about your role, brand, competitors, tone of voice, key messages, and communication goals, the assistant can generate content that is more aligned with your objectives. This applies to AI Summaries, Media Releases, Social Posts, and Mention Streams.
The Focus Profile feature is accessible directly within the AI Assistant as a pop-up. Users can enter or update their details at any time.
Key Benefits
Tailored & Reliable Outputs: Ensures AI responses match your brand, role, and communication style, reducing generic or off-target answers.
Consistency Across Features: Your Focus Profile is applied uniformly to Summaries, Media Releases, Pitches, Social Posts, and Boolean Queries.
Time-Saving: Once your profile is set, you no longer need to repeat brand and style instructions for every request.
How to Use Focus Profiles
Open the AI Assistant and click on the ellipsis button at the top-left
Click the Focus Profile button
A popup appears with fields for:
Name
Role
Organisation
Competitors
Tone of voice
Key messages
Communication goals
Enter or update your details.
The assistant sends your input through a safety layer to check for issues.
If any unsafe or sensitive content is detected, a warning will appear.
Save your Focus Profile once validated.
When you type a request, the assistant automatically applies your Focus Profile. A symbol at the top of the AI Assistant indicates that your profile is active.
Responses are now tailored according to your preferences.
Focus Profile Examples
Persona 1: Head of Policy Communications
Role: Head of Policy Communications
Organisation: Meta
Competitors: Google, TikTok, Apple, X
Tone: Informational
Goal: Track public conversation on AI governance and Metaverse, flag crisis-level policy issues
Key Messages: User Safety & Cooperation, Balancing Expression & Safety, Responsible AI & Metaverse Innovation
Example Outputs:
With Focus Profile: Content is aligned with Meta’s policy and AI governance priorities.
Without Focus Profile: Content is generic and may miss Meta-specific context.
Persona 2: External Affairs Lead – Media and Reputation
Industry: Defence & Aerospace
Role: External Affairs Lead – Media & Reputation
Brand: BAE Systems
Competitors: Lockheed Martin, Boeing, Raytheon Technologies, Airbus
Tone: Formal
Goal: Monitor global media for geopolitical shifts, competitor announcements, and market risks/opportunities
Key Messages: Innovation in defence technology, Global security partner, Ethical business practices
Example Outputs:
Boolean Query Creator
Summaries and Mention Streams
Media Release Writing
Persona 3: Social Media Manager
Brand: Nike
Competitors: Adidas, Puma, Reebok
Tone: Witty
Goal: Create engaging social content for Gen Z
Key Messages: Just Do It, Innovation in athletic wear, Empowering athletes, Community and sport culture
Example Outputs:
Social content drafts tailored to Gen Z
Optimal posting times suggestions
Summarized trends and competitor activity
Persona 4: Media & Corporate Affairs Manager
Industry: Retail – Office Supplies
Brand: Officeworks
Competitors: Staples, Kmart, Big W, Amazon Australia
Tone: Persuasive
Goal: Support corporate communications and external messaging, reinforce brand trust
Key Messages: Everyday low prices, Wide product range, Great service, Supporting communities, Sustainability
Example Outputs:
Summaries for internal/external communication
Media release drafts aligned with brand messaging
Boolean queries for monitoring competitors
Frequently Asked Questions (FAQ)
Q: What are Focus Profiles used for?
A: To help the assistant understand your style, brand, and objectives so outputs feel accurate and on-brand.
Q: Which features use Focus Profiles?
A: AI Summaries, Social Post writing, Media Release writing, Boolean Query creation. Tone is applied to Social Post and Media Release writing.
Q: Are Focus Profiles organization-wide?
A: No. Each user maintains their own saved profile.
Q: What AI powers Focus Profiles?
A: Google's Gemini 2.5 flash model.
Q: Is my Focus Profile data stored?
A: Yes, securely within our platform database tied to your user account. It is not stored in third-party analytics tools.
Q: Are Focus Profiles optional?
A: Yes, all fields are optional, and the feature can be ignored without affecting AI access.
Q: Are my entries used to train AI models?
A: No, Focus Profiles are only used in real-time to shape your outputs.
Q: How long is my profile saved?
A: Until you edit or remove it.
Q: How is sensitive input handled?
A: All inputs are sanitized, length-limited, and checked by a safety layer. Unsafe inputs are blocked and explained.
Q: Does the assistant access company-specific data?
A: No. The assistant uses shared AI models and only accesses private data explicitly provided in conversations.