What does this feature do?
Instant Insights allows you to customise how Share of Voice (SoV) is calculated for any applied stream.
You can choose from several metrics to benchmark your coverage more effectively.
This gives you greater flexibility when creating reports and allows you to match the metric to your reporting goals.
Which metrics can I use for Share of Voice?
You can switch between the following metrics in both Share of Voice and Share of Voice Timeline charts:
Total Mentions (default)
Audience Reach
Advertising Value Equivalency (AVE)
Total Social Shares
The selected metric determines how each stream contributes to the overall Share of Voice percentage.
How do I change the Share of Voice metric?
Go to Instant Insights and open either a Share of Voice or Share of Voice Timeline chart.
Click the ellipsis button at the top of the chart.
click edit
Select the metric you want to apply.
The chart will automatically recalculate and update with your chosen metric.
Click Save
What if a metric is not available for my stream type?
If a selected metric is not supported for a particular stream—for example, Audience Reach and Total Social Shares for certain social stream types—the option will appear disabled in the dropdown with a clear message explaining why.
How is Share of Voice calculated?
The calculation logic remains the same regardless of which metric you choose:
Share of Voice = (Selected metric value for a stream) ÷ (Total combined metric value of all streams)
This ensures consistency across all chart types and report formats.