AI Coverage Analysis
Important: AI Coverage Analysis is a restricted feature and is not available across all packages, regions, or user permissions. Availability depends on your organization’s subscription, feature enablement, and user access level. If you do not have access, please contact your Account Manager for details.
AI Coverage Analysis is a premium feature available within the CisionOne AI assistant.
It helps you turn media coverage data into clear, actionable insights by analysing mentions and key metrics using natural language.
Rather than summarising results at a surface level, AI Coverage Analysis connects trends across coverage volume, sentiment, spikes, and potential audience reach.
It highlights what is driving those trends and suggests next steps, reducing the need to manually interpret charts or scan large Mention Streams.
Values & Benefits
Metric analysis
Analyse core metrics such as coverage volume, sentiment, potential audience reach, and spikes.Ad-hoc insights
Get high-level insights on any topic or keyword without creating a permanent Mention Stream.Strategic context
Understand why coverage is increasing or declining and respond quickly with informed actions.Flexible filtering
Refine your analysis by applying filters such as media type or date range directly within the assistant.Accessible for all users
Enables users of all experience levels to generate professional-grade insights.From insight to action
Move seamlessly from analysis to execution by drafting media outreach, social posts, creating Mention Streams, or building Instant Insights dashboards.Guided follow‑ups
Receive suggested follow-up questions to help you explore the data further without guesswork.
Workflow
Initiation
Access the AI assistant from the top-right corner of the CisionOne platform.
To begin, select the Analyse my coverage option within the AI assistant.
If your organisation does not have AI Coverage Analysis enabled, you will see preview screens highlighting the feature and its capabilities.
Sending a request
You can start an analysis by selecting a preset template or by typing a custom question into the assistant.
Preset templates are available for general overview, coverage volume, sentiment, coverage spike analysis, and potential audience reach.
What is a focus area?
A focus area is the topic you want to analyse. You can define it in two ways:
Existing Mention Streams
Select an existing Mention Stream using the picker or typeahead.Ad‑hoc focus areas
Enter a custom topic and the assistant will automatically retrieve relevant coverage.
Using typeahead features and pickers
When using templates, select the highlighted pills to choose a Mention Stream or adjust the date range.
When typing a custom question, use a hash symbol (
#) or the picker to reference a specific Mention Stream.
Use the
@symbol or filters to narrow results by source or media type.
Contextual tips appear as you type to help refine your query.
What makes a good query?
✅ Examples of effective queries
Analyse coverage volume for Sydney over the last 7 days.
What was the sentiment for online articles about Nike over the last month?
When did positive coverage spike for Bad Bunny in the past 24 hours?
❌ Examples of unclear queries
Analyse Sydney
Nike
Spikes for Bad Bunny
Processing
Once submitted, the assistant gathers and analyses the relevant data. A loading indicator shows the progress while your request is being processed.
Structured Output
Responses adapt based on your request and may include several of the sections below.
Summary
A concise explanation of key trends and themes.
Analysis
A short breakdown (typically 3–5 points) explaining what is driving the results.
For metric‑specific requests, the analysis adapts to the chosen metric. For example, sentiment analysis focuses on the dominant sentiment categories, while spike analysis centres the explanation around the date range of the spike.
Suggestions
The assistant returns up to three suggestions at a time. Suggestions shown adapt based on the user’s available modules, with preview screens displayed if access is not enabled.
Actionable recommendations such as:
Creating new Mention Streams
Opening Instant Insights to build dashboards
Drafting social posts
Drafting media outreach
Data visualisation
Relevant charts displayed directly within the conversation.
Charts may be shown by default for overview requests or generated on demand for focused metric queries.
Follow‑up questions
Suggested questions to explore additional angles, filters, metrics, or specific articles.
Interactive mentions
A list of contributing articles where you can filter, tag, or export results.
Tip: For general overview requests, all sections may be included. More focused metric requests typically show a summary, analysis, and follow‑up questions. Additional charts or suggestions can be requested through follow‑up prompts.
Disclaimer
AI-generated responses are based on probabilistic models and available data. While Cision aims to provide accurate and relevant insights, results may occasionally be incomplete or incorrect. We recommend validating key information before making decisions based on AI output. Cision is not responsible for actions taken based on AI-generated responses.
FAQ
What metrics can I analyse?
AI Coverage Analysis focuses on core metrics including coverage volume, spike analysis, sentiment, and potential audience reach.
Which media types are supported?
All supported media types in CisionOne can be analysed.
What if I ask for a metric that is not supported?
The assistant will explain the limitation and may suggest an alternative analysis.
Can I export charts or data?
You can export the related data as CSV files or include mentions in a Mention Stream report.
Does the assistant remember context across questions?
Yes. Follow‑up questions automatically reference the same data set unless you specify otherwise.
Who can access this feature?
AI Coverage Analysis is a premium feature available to users with monitoring permissions and the required licence.
Will I see social or outreach suggestions if I don’t have access?
If your organisation or user role does not include certain modules, preview screens will be shown instead of action options.
Can I filter my analysis?
Yes. Filters include date range, media type, source, author, location, language, sentiment, and potential audience reach, among others.
Is analysis history saved?
Yes. Previous AI Coverage Analysis results are stored and accessible from the assistant’s history.
Can I analyse social media coverage?
Social coverage is not currently included in AI Coverage Analysis.
Is my data stored?
Inputs, outputs, feedback, and timestamps are stored to improve performance and are retained according to Cision data policies.
How does the assistant handle sensitive content?
Built-in safeguards are used to detect and restrict inappropriate or sensitive content.