Understanding the Outreach Outlet Profile Page in CisionOne
The Outreach Outlet profile page in CisionOne provides a comprehensive view of a media outlet’s structure, contacts, engagement history, and outreach potential. This guide outlines each tab available on the profile and how to use them effectively.
Tabs Overview
The profile is divided into several tabs, each offering a unique lens into the outlet’s data:
Overview
Journalists
Outlet Desks & Child Outlets
Affiliated Media
Activity
Lists
Suggested Contacts
1. Overview Tab
Provides a summary of the outlet’s key details:
Outlet Name, Type, Location, Links to Social Channels
Language
Publisher infromation
Phone number
Frequency - daily, weekly, monthly and so on
Circulation (for print) or UVPM (Unique Vistors Per Month for online sources)
2. Journalists Tab
Displays all known contacts affiliated with the outlet.
Name and Role: For example, Editor, Reporter
Contact Info: Email, phone, social handles
Engagement Score: Based on responsiveness
Recent Coverage: Linked articles or segments
3. Desks
Shows the outlet’s editorial structure and related sub-outlets.
Desks: For example, Politics Desk, Culture Desk
Target outreach more precisely within large or multi-edition outlets.
4. Affiliated Media Tab
Lists media entities affiliated with the outlet.
Affiliated Outlets: Name, type, location
Relationship Type: For example, same parent company
Shared Contacts or Coverage
Expand outreach to related outlets with similar audiences.
5. Activity Tab
Tracks all outreach activity involving the outlet.
Sent Outreach: Emails, pitches, press releases
Responses: Replies or engagement from contacts
Coverage: Media mentions or articles resulting from outreach
Use this tab to evaluate the outlet’s responsiveness and return on investment.
6. Lists Tab
Shows which outreach lists the outlet is part of.
List Names: Campaigns or thematic groupings
Date Added: When the outlet was included
List Owner: Who created or manages the list
Organise outlets by campaign, region, or topic.
data.
7. Suggested Contacts Tab
Displays recommended contacts based on outlet activity and editorial relevance.
Suggested Journalists: Not yet linked to the outlet but likely relevant
Reason for Suggestion: For example, similar coverage or shared topics
Add to Outreach: Option to include in lists or campaigns
Discover new contacts to expand your outreach strategy.
If you would like an Outlet profile to be updated - use the 'Have An Update?' button. You can then complete all relevant fields along with a message to Cision's Media Research Team with information on the edits you'd like made.
