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Notifications for Monitoring and Social

Learn how notifications help you stay informed about important coverage activity across Monitoring and Social Streams.

Notifications help you stay informed about important coverage activity without the need to continuously monitor your streams. You can create notifications for both Mention Streams and Social Streams to receive alerts when new content is added or when unusual increases in coverage activity occur.

Notifications support proactive monitoring and can help you:

  • Detect potential crises through sudden increases in coverage activity.

  • Monitor changes in brand reputation and sentiment.

  • Track campaign performance and engagement.

  • Monitor competitor and industry activity.

  • Stay informed about high-priority coverage as it happens.

Understanding notification types

CisionOne offers two notification types:

Notification type

Purpose

New Mention notifications

  • Receive an alert whenever a new mention enters a stream.

  • Useful when you need visibility into each individual mention as it is ingested into a stream.

Spike notifications

  • Receive an alert when coverage activity exceeds expected levels.

  • Spike notifications help you identify unusual changes in coverage activity without reviewing every mention individually. You can monitor spikes in coverage volume, positive sentiment, negative sentiment, and social shares.

Understanding notification delivery

Notifications can be delivered through:

  • Mobile

  • Email

  • Slack (when integrated)

  • Microsoft Teams (when integrated)

Email notifications can be sent to:

  • Internal users

  • Distribution lists

  • External recipients without platform access

Working with notifications

The setup process varies depending on the type of stream and notification you want to configure.

Notifications for Mention Streams

Mention Stream notifications help you monitor coverage from traditional and online media sources. Use the articles below to create and manage notifications for your Mention Streams.

Notifications for Social Streams

Social Stream notifications help you monitor activity across social media channels. Use the articles below to create and manage notifications for your Social Streams.

FAQs for notifications

How is a spike calculated?

The system calculates a rolling average based on the preceding 30-day window. It then continuously compares new data against this average:

  • Social: Data from the past 1 hour is evaluated.

  • Monitoring: Data from the past 3 hours is evaluated.

If the number of mentions exceeds the threshold configured in the notification, a spike alert is triggered.

Can there be multiple spikes in the same day?

Yes. Multiple spikes can be generated on the same day. However, spikes cannot be triggered consecutively.

For example, if a monitoring spike is generated for a mention stream at 10:00 AM, the next spike can only be generated after the monitoring look-back period has elapsed.

For a Monitoring Spike with a 3-hour look-back period, the sequence would be:

  • 10:00 AM: A spike is generated.

  • 1:00 PM: The next check occurs, but another spike cannot be triggered since the look back period for a monitoring spike is 3 hours.

  • 4:00 PM: The next check occurs after the full 3-hour period, so a new spike can be generated if the spike conditions are met.

This logic is designed to prevent users from receiving an excessive number of spike email notifications within a short period.

What content is included in the AI summarization?

The AI summary in email includes content ingested during the applicable look-back period:

  • Social: Content ingested in the past 1 hour

  • Monitoring: Content ingested in the past 3 hours

Is the opt-in and unsubscribe workflow available for Spike Notifications?

An opt-in workflow is not available for Spike Notifications for external users.

The opt-in workflow was introduced specifically for New Mention Notifications because high-volume streams can generate thousands of notifications in a day. This allows users to choose whether they want to receive a potentially large number of notifications. However, the unsubscribe workflow is available to all users for both notification types:

Note:

Opt-in: Available only for New Mention notifications and external users.

Unsubscribe: Available for all users across both New Mention notifications and Spike notifications.

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