The Follower Growth Benchmark chart in Instant Insights helps you compare follower counts across two time periods. It displays results by social platform, making it easier to identify how follower counts have changed between the selected periods.
Follower counts are aggregated by social platform rather than displayed separately for each account. You can add up to 12 integrated social accounts to the chart.
The table includes:
Platform: The social platform and the number of selected accounts from that platform.
Previous period: The follower count for the preceding comparison period.
Selected period: The follower count for the date range you selected.
Percentage change: The percentage difference in follower count between the two periods.
Adding the chart
To add the Follower Growth Benchmark chart to your Instant Insights dashboard:
Create a new Instant Insights dashboard or open an existing dashboard for editing.
Select Add Chart.
In the Add New Chart panel, search for the chart title.
Select the chart to add it to your dashboard.
Details panel overview
To explore additional details and settings for the Follower Growth Benchmark chart:
Select the ellipsis menu (⋮) on the chart, and then select Edit.
Use the tabs in the Details panel to configure the chart and select the social accounts you want to include.
The Details panel includes tabs for:
Chart: Configure the comparison periods.
Social Accounts: Select the integrated social accounts whose follower data you want to compare.
Labels: Customize the chart title and add an optional description.
Using the Chart tab
Use the Chart tab to configure the periods included in the follower growth comparison.
Under Select Date Range, choose a preset date range from the left panel or specify a custom range using the From and To fields.
The chart uses your selected date range and automatically determines the preceding comparison period. For example, if you select 24 Sep –23 Oct, the chart compares the follower count with the preceding period, 25 Aug–23 Sep.
Using the Social Accounts tab
Use the Social Accounts tab to select the integrated accounts you want to include in the Follower Growth Benchmark chart.
Under Accounts, open the account selector.
Select the accounts you want to compare and then select Confirm.
If the account you want to use is not available, select Add account. You are taken to Organisation > Integrations, where you can manage your social integrations.
After the account is integrated, you can select it from the Accounts list. You can add up to 12 accounts in the chart.
Note:
When multiple accounts from the same platform are selected, the chart aggregates their follower counts by platform rather than displaying each account separately.
To compare follower counts for each individual account, use the Follower Growth Benchmark by Account chart. This chart provides an account-level breakdown within each social platform.
Using the Labels tab
Use the Labels tab to customize the chart title and add an optional description. The description appears when users hover over the information icon beside the chart title.
In the Labels tab, you can configure the following options:
Title: Enter a custom chart title. To restore the original title, select Reset to default title.
Description: Add an optional description that explains the chart’s purpose, highlights key findings, or provides additional context. To restore the default description, select Reset to default description.
Select Save to save your changes.
Instant Insights includes additional social charts for analyzing follower growth and social post engagement. See Follower and Social Post Analytics Charts in Instant Insights for details.