The Engagement Timeline for Social Post chart in Instant Insights shows how engagement for a selected Engage post changes during a specified date range. Use the chart to identify when engagement increased, decreased, or remained unchanged instead of viewing only the post’s total engagement.
Note: In Engage, a post is social media content that you create or manage for publication through a connected social media account.
Adding the chart
To add the Engagement Timeline for Social Post chart to your Instant Insights dashboard:
Create a new Instant Insights dashboard or open an existing dashboard for editing.
Select Add Chart.
In the Add New Chart panel, search for the chart title.
Select the chart to add it to your dashboard.
In this example, the total engagement count is 3, as shown next to the social post name in the chart legend at the bottom of the chart.
Details panel overview
To explore additional details and settings for the Engagement Timeline for Social Post chart:
Select the ellipsis menu (⋮) on the chart, and then select Edit.
Use the tabs in the Details panel to configure the chart and select the social post you want to track.
Using the Chart tab
Use the Chart tab to configure the time period for which you want to view engagement for the selected social post.
Select Date Range: Choose a preset date range from the left panel or specify a custom range using the From and To fields.
Select Chart Type: Choose how the engagement data is displayed.
Using the Social Posts tab
Use the Social Posts tab to select the accounts and social post whose engagement you want to track.
Under Accounts, open the account selector.
Select the accounts whose posts you want to make available, and then select Confirm.
If the account you want to use is not available, select Add account. You are taken to Organisation > Integrations, where you can manage your social integrations. After the account is integrated, you can select it from the Accounts list.
Scroll through the Posts list and select the post you want to track.
Using the Labels tab
Use the Labels tab to customize the chart title and add an optional description.
Title: Enter a custom chart title. To restore the original title, select Reset to default title.
Description: Add an optional description that explains the chart's purpose or provides additional context. To restore the default description, select Reset to default description.
Select Save to save the chart.
Note:
To compare engagement across multiple social posts, use the Share of Voice - Social Post Engagement chart, which shows how each selected post contributes to overall engagement.
Instant Insights includes additional social charts for analyzing follower growth and social post engagement. See Follower and Social Post Analytics Charts in Instant Insights for details.