The Share of Voice - Social Post Engagement chart in Instant Insights provides a breakdown of engagement across multiple social posts captured in Engage. It helps you identify which posts contribute more to the total engagement and compare their performance.
The chart displays the total engagement for the selected period and each post’s engagement count and percentage contribution.
Adding the chart
To add the Share of Voice - Social Post Engagement chart to your Instant Insights dashboard:
Create an Instant Insights dashboard or open an existing dashboard for editing.
Select Add Chart.
In the Add New Chart panel, search for Share of Voice - Social Post Engagement.
Select the chart to add it to your dashboard.
Details panel overview
To configure the Share of Voice - Social Post Engagement chart:
Select the ellipsis menu (⋮) on the chart.
Select Edit.
Use the tabs in the Details panel to configure the chart and select the social posts you want to compare.
The Details panel includes the following tabs:
Chart: Configure the date range and how engagement data is displayed.
Social Posts: Select the Engage posts you want to compare.
Labels: Customize the chart title and add an optional description.
Using the Chart tab
Use the Chart tab to configure how social post engagement is displayed.
Select Date Range: Choose a preset date range from the left panel or specify a custom range using the From and To fields.
Select Chart Type: Select Pie Chart, Doughnut Chart, or Table Chart to determine how the engagement breakdown is displayed.
Using the Social Posts tab
Use the Social Posts tab to select the accounts and posts whose engagement you want to compare.
Under Accounts, open the account selector.
Select the accounts whose posts you want to make available, and then select Confirm.
If the account you want to use is not available, select Add account. You are taken to Organisation > Integrations, where you can manage your social integrations. After the account is integrated, you can select it from the Accounts list.
Scroll through the Posts list and select the posts you want to include in the chart. You can add up to 30 posts to the chart.
As you select posts, the chart updates to compare their engagement and show each post’s contribution to the total engagement.
Using the Labels tab
Use the Labels tab to customize the chart title and add an optional description.
Title: Enter a custom chart title. To restore the original title, select Reset to default title.
Description: Add an optional summary that explains the chart’s purpose, highlights key findings, or provides additional context. To restore the original description, select Reset to default description.
Select Save to save the chart.
Instant Insights includes additional social charts for analyzing follower growth and social post engagement. See Follower and Social Post Analytics Charts in Instant Insights for details.

