AI Assistant updates
AI Focus Profiles
The new AI Focus Profile allows users to personalize how the AI assistant responds by capturing details like their role, brand, tone of voice, competitors, and communication goals. With this clearer understanding, the assistant delivers more tailored and consistent outputs across Media Releases, Pitches, Social Posts, Mention Streams, and more. By removing the need to repeatedly explain brand context or tone, users save time while ensuring content feels consistently aligned with their identity.
Monitoring updates
Bulk adding URLs to Mention Streams
The enhanced External Mentions feature now lets users quickly add URLs to mention streams - up to 40 at a time - through a streamlined upload modal. The platform automatically checks each link against the CisionOne database, ensuring articles are validated and enriched with available metadata and summaries. And if a URL isn’t already in the system, users can simply add the item manually on the spot, keeping coverage complete and up to date.
Instant Insights updates
New Charts
Instant Insights now features a range of new charts that deepen reporting across Monitoring, Social, and Outreach performance. Users can quickly access clear summaries of mention activity, social engagement, and outreach results, along with detailed metrics like sentiment, reach, reactions, and top-performing posts. These additions make it easier to spot trends, understand audience impact, and highlight standout content - all from one central insights hub.
Outreach updates
Tier Filter introduced into Outreach Search Filters
Clients can now filter their searches to look for the most influential Journalists or Outlets in a particular location or sector, through the introduction of 4 tiers.
The tiering takes into account three main factors:
Outlet editorial status
Social media footprint
Traction among PR clients
Settings updates
Additional Report Colors in Brand Profiles
Brand profiles now offer a wider range of color options, making it easier for users to tailor Scheduled Reports, Curated Email Reports, and Daily Email Reports to match their organization’s visual identity. Enhanced customization controls allow report headers, content, highlights, and backgrounds to reflect brand-aligned colors more accurately. With existing brand profiles already in place, users can quickly apply these options to strengthen brand consistency across key reports - without affecting any current setups.
Multiple Google Analytics Account Integrations
Users can now upgrade from having a single, organization-wide Google Analytics integration to multiple Google Analytics accounts, properties, and data streams. This enhancement supports complex client structures, such as those used by agencies or enterprise-level organizations, by enabling multiple Google Analytics integrations that are also configurable with workspaces.