Note:
AI Visibility Dashboards is available as a paid add-on to the CisionOne platform. For more information, please get in touch with your Customer Success Management (CSM) or Account Manager (AM).
AI Visibility monitoring runs on an answer allowance system. Each response collected when one of your prompts is sent to a selected AI model counts as one answer. For information about viewing usage, understanding allowance limits, and managing credits, see Monitoring AI Visibility Credit Usage.
AI assistants, which use large language models (LLMs), are becoming a primary way people discover and evaluate brands.
AI Visibility Dashboards, powered by Trajaan’s technology, connects AI visibility, traditional media monitoring, social listening, and media outreach together in the CisionOne platform, providing a unified view of brand reputation and influence for PR and Comms teams.
With AI Visibility Dashboards, you can:
Understand how visible your brand is within AI-generated responses;
Identify which prompts and topics your brand is appearing in within AI responses;
Benchmark your brand’s visibility in AI responses against your competitors’;
Measure sentiment, share of voice and track trends over time;
Ensure AI-generated media insights remain accurate, reliable and trustworthy over time;
Identify which journalists, outlets, and domains are referenced by AI and are shaping your brand narrative;
Report holistically across emerging and traditional channels;
Refine your media outreach strategy to focus on the voices that matter most.
It works by continuously querying leading AI models (LLMs) with prompts you define, then surfacing the results in ready-to-use dashboard templates and charts. The major AI models queried include OpenAI, ChatGPT, Gemini, Claude, Perplexity, Google AI Mode, Google AI Overview, Mistral, DeepSeek and Grok.
Creating a new AI Visibility Dashboard
The AI Visibility Dashboard helps you understand how your brand appears across leading AI platforms by tracking visibility, sentiment, share of voice, and cited sources. Use these insights to benchmark competitors and strengthen your brand's presence in AI-generated responses.
You can create a new AI Visibility Dashboard with the following steps:
From Instant Insights>Dashboards, select New Dashboard.
Select Templates to choose a template to configure your dashboard.
Choose the AI Visibility template. This pre-built template includes all AI Visibility charts. Select Next.
Set up your AI model data sources, prompts, and entities using the three-step wizard.
Step 1: Data Sources
In the first step of the setup wizard, configure your data sources by selecting the following:
Mention Stream – the mention stream to associate the monitoring with
Date Range – the historical window for analysis
AI Model – Choose up to three AI models to monitor (including OpenAI, ChatGPT, Gemini, Claude, Perplexity, Google AI Mode, Google AI Overview, Mistral, DeepSeek, Grok).
Location – the geographic market(s) to target (include multiple countries, if needed)
Warning:
Selecting more prompts, AI models, or locations increases the number of answers used. Each response collected for one prompt counts as one answer. For example, the number of answers can be calculated as: number of prompts × number of models × number of locations. Selecting multiple models or locations may also increase the time required to generate results.
Select Next to proceed. If needed, select Previous to return to the previous screen, or Cancel to move to the New Dashboard creation screen.
Step 2: Prompt Generation
In this step, describe what you want to monitor. Enter a brief description of your brand or topic (e.g. "Coca-Cola vs Pepsi comparison") and select Suggest.
The AI auto-generates up to 200 relevant prompts that simulate real user queries across categories such as:
Discovery – "best tools for X"
Comparison – "X vs Y"
Consideration – "is X good?"
A counter to the right of Generated Prompts shows how many prompts are currently selected, up to the displayed prompt limit. Answer usage is calculated separately when those prompts are run against the selected AI models and locations. You can review, edit, add, or remove generated prompts by selecting the Add/Edit prompt button.
After editing, select Confirm to save your changes.
Select Create Project to submit your prompts and proceed to the next step, where data generation for the AI Visibility dashboard begins.
Step 3: Entities (optional)
After submitting your prompts, your selected AI Models (LLMs) are queried and the responses are analyzed. Once the dashboard is saved, data generation begins automatically.
As this process may take some time, a loading screen will appear while it runs.
You can either wait for the analysis to complete on the loading screen or exit the screen and continue working on other tasks:
Option 1: Wait for the analysis to complete
Remain on the loading screen while the Entities tab is populated automatically.
Once the review is complete, select Continue. You’ll be taken to the AI Visibility data ready screen.
Option 2: Continue working while the analysis runs
Select Continue or Close to exit the loading screen and continue working on other tasks. If needed, select Previous to return to the previous screen or Cancel to move to the New Dashboard creation home screen.
A progress message is displayed at the top of the dashboard while your AI Visibility data is being generated.
You'll receive an in-app alert and email notification once your entities are ready to review.
The status bar will show that the data is ready and the top 5 entities have been selected. Select Review in the status bar to view the entities automatically detected from AI model responses to your prompts.
The Entities screen displays each entity's Mention Count, Answers, and Sources. The top five entities are pre-selected by relevance.
Select the entities that you want to track, then choose Confirm to apply the changes. All applicable AI Visibility charts in the dashboard will be updated with the selected entities.
If you do not want to apply the changes, select Cancel in the confirmation popup.
Viewing your dashboard and ongoing monitoring
Once setup is complete, your AI Visibility dashboard template populates with the following charts:
LLM Word Cloud - Keywords from LLM responses, sized by mention frequency.
AI Visibility Benchmark - Entity presence percentage, broken down by LLM model.
Coverage Volume Timeline - Mention volume over time for a selected entity, broken down by LLM model.
Top Cited Journalists - Journalists most frequently cited in LLM responses.
Top 50 Cited Outlets - Outlets most cited in LLM responses, cross-referenced with Outreach data.
Top Cited Domains - Web domains most cited in LLM responses.
LLM Sentiment - Positive, neutral, and negative sentiment breakdown per entity.
Share of Voice -Total Mentions - Snapshot SoV across tracked and selected entities.
Share of Voice Timeline - SoV trends over time for tracked and selected entities.
Media Outreach and Coverage Timeline - Combined view of outreach activity and entity media coverage over time.
Coverage Volume and Stock Price - Overlays entity coverage volume with stock price movement to surface correlation.
You can view AI Visibility credit usage from the percentage indicator in the dashboard header. Hover over the indicator to view additional details, including usage information, the last refresh time, and the credit reset date.
Note:
AI Visibility Dashboards begin collecting data as soon as you create your project.
Prompts automatically re-run every 24 hours and your dashboard updates continuously, so you can track how your AI visibility shifts in response to PR campaigns, media coverage, or changes in LLM model behavior.
TIP:
To view a list of created AI Visibility dashboards, select the AI Visibility tab in Instant Insights > Dashboards. Scroll horizontally to view additional dashboard details, then select the more options (ellipsis) menu next to a dashboard to access actions such as exporting, sharing, duplicating, and archiving.
For details on each chart in the AI Visibility template, see AI Visibility Dashboard Charts. You can also add individual AI Visibility charts to an existing dashboard and quickly set up AI visibility for it. Learn how to view and manage your AI visibility data settings after setting up your dashboard.